From GameTrailers:
Not developed in Montreal (this game is done by EA Canada in Burnaby, B.C), but it’s still nice to see some new NHL gameplay.
This year NHL devs take it to the next level.

Video Games | NHL 10 | Gameplay Innovations Doc HD
XBox 360 | Playstation 3 | Nintendo Wii

From Kotaku:
First person brawlers are few and far between—only a handful, like Condemned, Breakdown and Zeno Clash, have found some degree of success with their attempts—but that’s not going to stop EA from letting you rain blows on the professional athlete of your choosing. The new addition is just one of "more than 200 [...]