REDWOOD CITY, Calif., Jan 07, 2010 (BUSINESS WIRE) — Electronic Arts Inc. (NASDAQ: ERTS) today announced multi-year license agreements with consumer electronic accessory manufacturers Sakar International Inc., Sunflex Europe and ACCESSORIES 4 TECHNOLOGY Ltd. (A4T). With the agreements, the EA SPORTS(TM) label and its partners will bring to market EA SPORTS-branded peripheral products, including [...]

From GamesIndustry.biz:
Electronic Arts has reconfirmed that it intends to continue to work with shamed sports star Tiger Woods despite other high profile sponsors cancelling their business arrangements with the US golfer.
Gillette, Accenture and AT&T have all dropped endorsement deals with Woods, following his admission of infidelities with a number of women.
"Our relationship [...]

From network.nationalpost.com:
Go Habs!
For the first time in 37 years, the Stanley Cup could be heading to Boston.
According to computer simulation conducted by EA Sports, the Eastern Conference champion Bruins will defeat the Chicago Blackhawks 4-2 in the final of the 2009 NHL playoffs. If it happens, it would be Boston’s first championship since 1972 [...]