From canada.com:

Media in Canada reports that Ubisoft Montreal teamed up with Microsoft to promote the Visual Studio development software through ads embedded in Far Cry 2.

Ads in the game lead players to a "secret section" of the Canadian version of the Far Cry 2 website. There they will be invited to download trial version of Visual Studio and read deverlopers’ diaries on how they used the software.

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Tags: far cry 2, microsoft, ubisoft montreal, visual studio