From marketwatch.com:

Interactive entertainment company Ludia and online game property WildTangent today announced a broad advertising sales agreement. WildTangent will be the exclusive in-game advertising and sponsorship representative for Ludia’s 2009 game titles including properties licensed from FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, such as American Idol(R) — Online Challenge, Price Is Right(TM) 2 and Press Your Luck(TM). The deal extends across all supported formats including the PC, Macintosh, Nintendo(TM) Wii and DS and the iPhone and iPod touch. FME will also continue to sell sponsorships across the whole spectrum of its interactive and brand portfolios through its Integrated Marketing and Sponsorship division.

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Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia’s innovative and high-quality product portfolio consists of original and branded properties, including American Idol(R), Hell’s Kitchen(TM) and The Price Is Right(TM). Based in Montreal, Canada and founded by experienced industry players, Ludia completed its first round of financing from private investors in 2007.

Source

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Tags: casual, ludia, wildtangent