From GamesBeat:

Electronic Arts continues its offensive on the iPhone today as it announces the impending launches of three major games on the iPhone: Need for Speed Shift, Spore Creatures, and the Simpsons game.

All three games could be called second-generation iPhone games. They reflect a lot of work that EA is putting into the iPhone platform, and the investment involved here suggests that the smaller titles from one-person shops are going to have a harder time competing in the AppStore as brand owners such as EA launch more titles for it. Already, the top ten paid iPhone games at any given time have multiple brands in the rankings.

The Need for Speed Shift game is a racing title that exploits the better graphics of the iPhone 3GS model that launched this summer. It also runs on the older iPhones. It looks better than EA’s earlier Need for Speed Undercover game that debuted earlier this year. (The game exploits Open GL ES 2.0, which allows for better graphics such as shadows and lighting effects). The Shift brand is more of a driving simulaltion, while the Undercover games play more like arcade games.

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Related posts:

1. A look at Gameloft’s current iPhone and iPod touch game selection
2. EA Reveals Three New Need For Speed Games For 2009
3. Gameloft talks iPhone, outsourcing and the credit crunch
4. Gameloft’s December iPhone Video Podcast
5. CES 2010: Palm Pre Gets 3D Games from EA, Gameloft

Tags: ea, iphone, need for speed shift, simpsons, spore creatures