From MCV:

What’s Ubisoft’s view on how the industry is dealing with the recession and issues like piracy? CEO Yves Guillemot explains all to Michael French…

Ubisoft announced a sales dip in its last financial results. Is the industry coming to terms with the fact it is affected by the recession?

The industry is a little bit affected by the economic crisis – much like other industries. Given that last year the industry was able to grow by 20 per cent it is understandable that it is flat this year – but it will continue to grow afterwards.

The industry is a little bit affected by the economic crisis – much like other industries. Given that last year the industry was able to grow by 20 per cent it is understandable that it is flat this year – but it will continue to grow afterwards.

What we were expecting was the drop of cost in consoles to ensure we can continue to attract more customers, as we did in previous generations – as they have in previous generations.

So the recent console price cuts are great news and will help us reach more consumers, I think.

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